Public Art Project for T-bank
Partnership project of Nuvo Buro Group and T-bank was implemented in 14 Russian cities. Over the course of three months, Russian street artists created multi-format artworks exploring problems of transformation, evolution and development.
Atypical approach to advertising integration is a significant feature of this project. Artists talk about the brand name change while staying true to their unique style.
Nuvo Buro Group abandoned the idea of using exclusively monumental paintings in the project in favor of different formats specific to a particular region. The artists, in their turn, emphasized the local identity and place context, which determined the choice of surfaces, genres and artworks' content.
Atypical approach to advertising integration is a significant feature of this project. Artists talk about the brand name change while staying true to their unique style.
Nuvo Buro Group abandoned the idea of using exclusively monumental paintings in the project in favor of different formats specific to a particular region. The artists, in their turn, emphasized the local identity and place context, which determined the choice of surfaces, genres and artworks' content.
Service
— Creating public art objects as part of T-Bank's rebranding campaign
— Public event management
— Public event management
Format
A series of multi-format public art objects in the urban environment — installations, assemblage, murals, ceramic bas-reliefs, artwork on public transport and advertising media
Date
2024
Location
Arkhangelsk, Murmansk, Petrozavodsk, Tula, Ryazan, Kaluga, Nizhny Novgorod, Saratov, Samara, Ekaterinburg, Ufa, Perm, Chelyabinsk, Norilsk, Russia
Customer
JSC TBank
Partnership project of Nuvo Buro Group and T-bank was implemented in 14 Russian cities. Over the course of three months, Russian street artists created multi-format artworks exploring problems of transformation, evolution and development.
Atypical approach to advertising integration is a significant feature of this project. Artists talk about the brand name change while staying true to their unique style.
Nuvo Buro Group abandoned the idea of using exclusively monumental paintings in the project in favor of different formats specific to a particular region. The artists, in their turn, emphasized the local identity and place context, which determined the choice of surfaces, genres and artworks’ content.
Atypical approach to advertising integration is a significant feature of this project. Artists talk about the brand name change while staying true to their unique style.
Nuvo Buro Group abandoned the idea of using exclusively monumental paintings in the project in favor of different formats specific to a particular region. The artists, in their turn, emphasized the local identity and place context, which determined the choice of surfaces, genres and artworks’ content.
Public Art Project for T-bank
— Creating public art objects as part of T-Bank's rebranding campaign
— Public event management
— Public event management
Service
2024
Date
A series of multi-format public art objects in the urban environment — installations, assemblage, murals, ceramic bas-reliefs, artwork on public transport and advertising media
Format
JSC TBank
Customer
Arkhangelsk, Murmansk, Petrozavodsk, Tula, Ryazan, Kaluga, Nizhny Novgorod, Saratov, Samara, Ekaterinburg, Ufa, Perm, Chelyabinsk, Norilsk, Russia
Location
