Context
A four-frame story about two objects dissolving into one another, created on the windows of a coffee shop in Nizhny Novgorod.
The Salut coffee shop is located in the very center of the city and functions as a natural point of attraction. Its open space, constant flow of people, and large display windows have long become part of the urban scene. Artist Anton Morokov set himself the task of creating a light, almost unobtrusive work on the windows — one that responds to the local context and blends naturally into the surrounding environment.
- Anton MorokovArtistI was interested in working with the very form of the display window, drawing on the idea of stained glass and the possibilities offered by this space.. This window is a recognizable point in the center of Nizhny Novgorod, both locals and visitors see it, and that only heightens the sense of responsibility. When a work appears in such an open space, in full view of everyone, you inevitably face a certain level of responsibility. And learn how to live with it.
The composition created by Anton Morokov is structured as a sequential visual narrative and explores themes of transformation and interaction. The four windows function as independent scenes, each capturing a new stage of change. Within this "framed" structure, the viewer observes not a static image but movement, a gradual merging of two elements. Color is also part of this dynamic, echoing the light graphic silhouette. The windows simultaneously divide the composition and connect it, emphasizing the continuity of interaction.
"Easy Interactions" organically aligns with Anton Morokov’s graphic principles: repetition of motifs, rhythmic lines, and an interest in the transformation of form. Similar light, flexible elements — feathers, arrows, flags, nests, and other figures — often appear in his practice, shifting from one configuration to another while retaining the artist’s recognizable visual language.
From the artist’s series "Etudes of Equilibrium", 2023.
The Salut coffee shop is located in the very center of the city and functions as a natural point of attraction. Its open space, constant flow of people, and large display windows have long become part of the urban scene. Artist Anton Morokov set himself the task of creating a light, almost unobtrusive work on the windows — one that responds to the local context and blends naturally into the surrounding environment.
- Anton MorokovArtistI was interested in working with the very form of the display window, drawing on the idea of stained glass and the possibilities offered by this space.. This window is a recognizable point in the center of Nizhny Novgorod, both locals and visitors see it, and that only heightens the sense of responsibility. When a work appears in such an open space, in full view of everyone, you inevitably face a certain level of responsibility. And learn how to live with it.
The composition created by Anton Morokov is structured as a sequential visual narrative and explores themes of transformation and interaction. The four windows function as independent scenes, each capturing a new stage of change. Within this "framed" structure, the viewer observes not a static image but movement, a gradual merging of two elements. Color is also part of this dynamic, echoing the light graphic silhouette. The windows simultaneously divide the composition and connect it, emphasizing the continuity of interaction.
"Easy Interactions" organically aligns with Anton Morokov’s graphic principles: repetition of motifs, rhythmic lines, and an interest in the transformation of form. Similar light, flexible elements — feathers, arrows, flags, nests, and other figures — often appear in his practice, shifting from one configuration to another while retaining the artist’s recognizable visual language.
Process
Art object form: window installation
Style: graphic art
Material: oracal colored vinyl film
Style: graphic art
Material: oracal colored vinyl film
The work is perceived as a kind of stained glass. During the day, the vinyl casts soft, graphic shadows inside the space; in the evening, it forms a clear, expressive silhouette readable from the street. As a result, the installation operates in two directions, both outward and inward.
In his practice, Anton Morokov increasingly turns to digital formats, where manual labor gives way to concept and precision of execution. "Easy Interactions" continues this approach: the artist created a graphic sketch, while the technical production — vinyl cutting and installation — was carried out by a production team.
The work is perceived as a kind of stained glass. During the day, the vinyl casts soft, graphic shadows inside the space; in the evening, it forms a clear, expressive silhouette readable from the street. As a result, the installation operates in two directions, both outward and inward.
In his practice, Anton Morokov increasingly turns to digital formats, where manual labor gives way to concept and precision of execution. "Easy Interactions" continues this approach: the artist created a graphic sketch, while the technical production — vinyl cutting and installation — was carried out by a production team.
- Anton MorokovArtistFor me personally, graphic art is a fairly honest tool. I usually work with two or three colors, four at most, and through their interaction it becomes immediately clear where one color ends and another begins. Because of this, I think the idea is conveyed very precisely.
- Anton MorokovArtistFor me personally, graphic art is a fairly honest tool. I usually work with two or three colors, four at most, and through their interaction it becomes immediately clear where one color ends and another begins. Because of this, I think the idea is conveyed very precisely.
Author
- Anton Morokov (Nizhny Novgorod)ArtistAn artist at the Tikhaya Studio, born in Dresden, lives and works in Nizhny Novgorod. Best known as a graphic artist, he also works with performance. From 2009 to 2015, Morokov was actively involved in street art and became part of A Brief History of Nizhny Novgorod Street Art by Alice Savitskaya and Artyom Filatov. Since 2017, he has focused on serial graphic work, developing his distinctive visual language.
An artist at the Tikhaya Studio, born in Dresden, lives and works in Nizhny Novgorod. Best known as a graphic artist, he also works with performance. From 2009 to 2015, Morokov was actively involved in street art and became part of A Brief History of Nizhny Novgorod Street Art by Alice Savitskaya and Artyom Filatov. Since 2017, he has focused on serial graphic work, developing his distinctive visual language.
Installation "Birds", exhibition "Fresh Layer", National Centre for Contemporary Arts "Arsenal", Nizhny Novgorod, 2017. Photo: Vladislav Efimov
"Forest", street art festival "New City: Ancient", Nizhny Novgorod, 2016. Photo: Olesya Filatova
Pavilion for the Tretyakov Gallery at Yuzhny Railway Station, Kaliningrad, 2020. Photo: Dima Chetyre
The object was created by
Anton Morokov
Artist
Anna Oleneva
Technical and Executive Producer
Maria Kochneva
Executive producer of the project
Maria Ushakova
Creative producer of the project
Polina Ej
Project Manager
Yulia Bulygina
Communications Manager
Ivan Fiev
Development Director
Yulianna Kulugur
Photographer
Ivan Bely
Videographer