Context

A reinterpretation of Pavel Bazhov's famous fairy tale in a northern context.

Artist Vladimir Net creates voxel installations — three-dimensional pixel sculptures with animals as the central images. Art objects are created in bright local colors and reflect cultural, geographical or artistic features of the place where they are placed.

The concept of the installation in Murmansk is based on Pavel Bazhov's fairy tale “The Silver Hoof”, in which a magical goat gave precious stones to an old man and an orphaned girl Daryonka. This story symbolizes the richness of the Ural region’s nature. In the northern interpretation, the central image is the deer, which has a sacred meaning among the peoples of the Kola Peninsula. The deer symbolizes life and endurance, playing an important role in the myths and rituals of indigenous peoples. The image of the deer, rooted in northern culture, also conveys harmony with nature, which makes it appropriate for the reinterpretation of Bazhov's theme.
“Container Hall”. Top view. Source: prorus.ru
The figure of the deer is associated with the idea of transformation: in folklore, the shedding of antlers symbolized renewal and the beginning of a new life cycle. The installation takes on a contemporary interpretation by replacing precious stones beneath the deer’s hooves with steps. These steps reference both a bar chart — symbolizing growth and increasing financial gain — and forward movement, highlighting the dynamics of development and progress.

The installation is located in “Container Hall”, a creative space in Murmansk based on the principles of “container” architecture, which echoes the maritime and port identity of the region. The clear geometry of the lines and the free arrangement of the building's modules allowed the artist to easily integrate the installation into the overall composition of the space.
Images of a reindeer on a Sami drum. Source: wikipedia.org
“Silver hoof” by Pavel Bazhov, edited 1952. Illustration by Marina Uspenskaya
Artist Vladimir Net creates voxel installations — three-dimensional pixel sculptures with animals as the central images. Art objects are created in bright local colors and reflect cultural, geographical or artistic features of the place where they are placed.

The concept of the installation in Murmansk is based on Pavel Bazhov’s fairy tale "The Silver Hoof", in which a magical goat gave precious stones to an old man and an orphaned girl Daryonka. This story symbolizes the richness of the Ural region’s nature. In the northern interpretation, the central image is the deer, which has a sacred meaning among the peoples of the Kola Peninsula. The deer symbolizes life and endurance, playing an important role in the myths and rituals of indigenous peoples. The image of the deer, rooted in northern culture, also conveys harmony with nature, which makes it appropriate for the reinterpretation of Bazhov’s theme.

Images of a reindeer on a Sami drum. Source: wikipedia.org

The figure of the deer is associated with the idea of transformation: in folklore, the shedding of antlers symbolized renewal and the beginning of a new life cycle. The installation takes on a contemporary interpretation by replacing precious stones beneath the deer’s hooves with steps. These steps reference both a bar chart — symbolizing growth and increasing financial gain — and forward movement, highlighting the dynamics of development and progress.

“Silver hoof” by Pavel Bazhov, edited 1952. Illustration by Marina Uspenskaya

The installation is located in “Container Hall”, a creative space in Murmansk based on the principles of “container” architecture, which echoes the maritime and port identity of the region. The clear geometry of the lines and the free arrangement of the building's modules allowed the artist to easily integrate the installation into the overall composition of the space.

“Container Hall”. Top view. Source: prorus.ru

Process

Art object form: installation
Style: voxel
Material: plywood

The installation was produced in the town of Apatity, Murmansk Region. The structure was built from separate parts, which were then transported individually and assembled on site.

The installation is made of voxel-like cubes that create a pixelated 3D effect. The figure is hollow inside, which made transportation and assembly easier. To ensure stability at the installation site, weights — bags filled with gravel — were placed inside the cubes. This solution helped to withstand wind loads, which is especially important in northern conditions.
Interesting facts about the work:

  • It took 6 days to produce the voxel installation
  • 2,7x3,1 m dimensions of the installation
  • 50 kg weight of the object without weights
  • 10 bags of crushed stone placed inside the figure for weighting.
  • 450 kg final weight of the installation.
The installation was produced in the town of Apatity, Murmansk Region. The structure was built from separate parts, which were then transported individually and assembled on site.

The installation is made of voxel-like cubes that create a pixelated 3D effect. The figure is hollow inside, which made transportation and assembly easier. To ensure stability at the installation site, weights — bags filled with gravel — were placed inside the cubes. This solution helped to withstand wind loads, which is especially important in northern conditions.



Interesting facts about the work:

  • It took 6 days to produce the voxel installation
  • 2,7x3,1 m dimensions of the installation
  • 50 kg weight of the object without weights
  • 10 bags of crushed stone placed inside the figure for weighting.
  • 450 kg final weight of the installation

Author


  • Vladimir Net (St. Petersburg)
    Artist
    We all remember the fairy tale about the "Silver hoof", in my work it was reincarnated in the "Deer Golden hoof", symbolizing not only the preservation and increase of money, but also renewal: the shedding of antlers by the deer in folklore tradition meant a change, the beginning of a new stage.
  • Vladimir Net (St. Petersburg)
    Artist
    We all remember the fairy tale about the "Silver hoof", in my work it was reincarnated in the "Deer Golden hoof", symbolizing not only the preservation and increase of money, but also renewal: the shedding of antlers by the deer in folklore tradition meant a change, the beginning of a new stage.
Vladimir Net is a St.-Petersburg-based street artist working in the pixel street-art genre and creating voxel-based installations for urban environments. His works include mosaics and sculptural objects inspired by pop culture subjects.
Vladimir Net is a St.-Petersburg-based street artist working in the pixel street-art genre and creating voxel-based installations for urban environments. His works include mosaics and sculptural objects inspired by pop culture subjects.

Works by Vladimir Net

People who worked on the installation


Vladimir Net
Artist
Dmitry Borisov
Manufacturer of the installation
Semyon Nekrasov
Creative Producer
Andrey Melekhov
Technical Director
Maria Kochneva
Executive producer of the project
Maria Ushakova
Creative producer of the project
Polina Ej
Project Manager
Yulia Bulygina
Communications Manager
Ivan Fiev
Development Director
Anton Seleznev
Photographer
Roman Vlasov
Videographer

Installation "Deer — Golden Hoof" on the map